It means politically correct words or phrases: Use proper words to replace the inappropriate ones.
There are a quote from Noam Chomsky “Words changed but the meaning remained”
The functions of euphemism are to:
1. To hide the reality
2. Not offend people
3. To be more academic
4. Be more proper
COMPARATIVE ANALYSIS
It is the process of comparing thematic words and phrases between two writings from different genre.
“The words may be the same but the meanings may not” quote from Michel Foucalt.
a) Appropriateness depends on context
b) Honest and direct language
c) There are not such things as positive and negative words

